EDEKA

Storytelling can be bold…

…especially when addressing crucial topics like plastic waste and sustainability.

A compelling narrative has the power to challenge perspectives, provoke thought, and inspire action. Whether through stark realism, visionary ideas, or unexpected twists, storytelling can make environmental issues tangible—turning statistics into emotions and awareness into motivation.

Client: EDEKA

Agency: Jung von Matt, Hamburg

Production: VIRUS

Director: Robert Maciejewski

Camera: Simon Grosser

Set Decoration: Jan Christoph Scheurer

Set Dressers: Marlene Mehrlein & Nikolas Altmannsberger

Styling: Julia May-Yen Wu